From Setup to Success: How to Get Started with GA4
GA4 comes with an improved user interface, faster loading times, easier customization options, and better integration with other Google products such as Big Query or Google Ads.
Becoming AI native marketer
Becoming AI Native Marketer
By 2023 businesses are expected to be spending over £87 billion on AI platforms*. This will require organisation-wide adoption of AI and necessitate that marketing roles become AI tech-based.
7 Digital Marketing Trends to Follow
Big changes are coming for digital marketers. As new technologies advance, we need to start planning strategies to implement them in our campaigns and practices. https://www.youtube.com/watch?v=FKa9fPQMJpE1. Lower budget…
6 Signs that You Need AI Tech in Your Growth Marketing
AI tech (Artificial intelligence technology) is reshaping marketing by helping brands to enhance every step of the customer journey. We have compiled an infographic of AI tools exploring signs that you need AI tech. This covers signs from content curation and predictive analytics to customer relationship and churn.
Five Must-Do Steps for Improving Your Off-Page SEO
Off-page optimisation means optimising your web presence which involves backlink building and social media promotion. Off-page links can represent a real challenge as they are much more difficult…
The Best Overall Approach to Successful SEO Strategy
The world of SEO O is evolving and changing constantly. What worked yesterday may not work as well tomorrow. Also, what might work for one industry vertical may…
What is Hot in B2B Digital Marketing
I am excited about what’s in store for digital marketers. Here is my wish list of key B2B digital marketing trends for this year [INFOGRAPHIC]. Marketing Automation and…
Nine Free Google Tools For Digital Marketers
So, here’s our revised list of nine free Google tools you should consider. You’ll know many, no doubt use a few, but, in this industry, there’s always something new to try.
Retargeting: What Can It Do For Your B2B Marketing
Retargeting can work well for B2B marketers. It is not only for ecommerce marketers to re-engage visitors who abandoned a shopping basket or browsed some product pages and…