Next Chapter for Affiliate Marketing
Affiliate marketing is no longer a niche discipline within marketing. Today, affiliate marketing is a fast growing industry predicted to be worth $6.8 billion by 2020*. Social media, viral marketing, influencer…
The Top Five Secrets Of Time-rich And Efficient Digital Marketers
Are you finding yourself running out of time while deadlines for your campaigns are approaching fast? If yes, please read on. You know that launching the right campaign on time is…
[Part One] Micro-Influencer Marketing: The Five Ws Explained
Micro-Influencer marketing is an effective way to produce valuable content for your audience and achieve your desired action. https://www.youtube.com/watch?v=YQ9k5v-eJF4A micro-influencer is an individual who has a loyal and engaged following that counts on them…
Five Must-Do Steps for Improving Your Off-Page SEO
Off-page optimisation means optimising your web presence which involves backlink building and social media promotion. Off-page links can represent a real challenge as they are much more difficult to control than on-page links.…
Benefits of YouTube advertising for Your Business.
YouTube for Business; cost-effective and an easy way to grow your brand's audience.
The Best Overall Approach to Successful SEO
The world of SEO is evolving and changing constantly. What worked yesterday may not work as well tomorrow. Also, what might work for one industry vertical may not be so fruitful…
The Future of Digital Marketing: Seven Trends to Follow
Big changes are coming for digital marketers. As new technologies advance, we need to start planning strategies to implement them in our campaigns and practices. https://www.youtube.com/watch?v=FKa9fPQMJpE1.Privacy protectionThe EU General Data Protection…
Horizontal-, Vertical or Lateral-Based Marketing and Marketing Mix
Marketing is a complex process. Deciding who to market to and which marketing approach to use (horizontal*, vertical* or lateral*) are key when creating your marketing strategy and marketing mix. Horizontal-,…
Virtual first and foremost
Companies integrating virtual events in their events marketing strategy will lead ahead of the rest in the New Year. Adding virtual components is suitable for different event formats such as international…
What is Hot in B2B Digital Marketing
I am excited about what’s in store for digital marketers. Here is my wish list of key B2B digital marketing trends for this year [INFOGRAPHIC]. Marketing Automation and Integration with other…