AI tech (Artificial intelligence technology) is reshaping marketing by helping brands to enhance every step of the customer journey. We have compiled an infographic of AI tools exploring signs that you…
Affiliate marketing is no longer a niche discipline within marketing. Today, affiliate marketing is a fast growing industry predicted to be worth $6.8 billion by 2020*. Social media, viral marketing, influencer…
Are you finding yourself running out of time while deadlines for your campaigns are approaching fast? If yes, please read on. You know that launching the right campaign on time is…
Micro-Influencer marketing is an effective way to produce valuable content for your audience and achieve your desired action. https://www.youtube.com/watch?v=YQ9k5v-eJF4A micro-influencer is an individual who has a loyal and engaged following that counts on them…
Off-page optimisation means optimising your web presence which involves backlink building and social media promotion. Off-page links can represent a real challenge as they are much more difficult to control than on-page links.…
YouTube for Business; cost-effective and an easy way to grow your brand's audience.
The world of SEO is evolving and changing constantly. What worked yesterday may not work as well tomorrow. Also, what might work for one industry vertical may not be so fruitful…
Big changes are coming for digital marketers. As new technologies advance, we need to start planning strategies to implement them in our campaigns and practices. https://www.youtube.com/watch?v=FKa9fPQMJpE1.Privacy protectionThe EU General Data Protection…
Marketing is a complex process. Deciding who to market to and which marketing approach to use (horizontal*, vertical* or lateral*) are key when creating your marketing strategy and marketing mix. Horizontal-,…
Companies integrating virtual events in their events marketing strategy will lead ahead of the rest in the New Year. Adding virtual components is suitable for different event formats such as international…