Setting goals for your search engine marketing (SEM) can be difficult as you need to involve various stakeholders, but at least you will have reasonable information to set quantitative objectives based on the potential market size, as well as existing results from your web analytics data. Continue reading about SEO

There are four different parts to ranking high on Google: technical, content, links and social. View the post and download the infographic to find out what Google looks at when ranking your website here. 

If you’re serious about SEO, then you should definitely use some of the below listed tools rather than relying solely on Google Keyword Planner and/or Microsoft Ad Intelligence Tool. Read more to find out which keywords tools there are…

So, here’s our revised list of nine free Google tools you should consider. You’ll know many, no doubt use a few, but, in this industry, there’s always something new to try. See nine free Google tools for digital marketers here.

Retargeting can work well for B2B marketers. It is not only for ecommerce marketers to re-engage visitors who abandoned a shopping basket or browsed some product pages and left. Learn more about regargeting for B2B marketing here.

Off-page optimisation means optimising your web presence which involves backlink building and social media promotion. Read more and download the infographic to find out the five must-do steps for improving your off-page SEO here. 

B2B marketers need to leverage mobile search advertising to stay ahead of the curve.

mobile search advertising

” data-medium-file=”https://i2.wp.com/marketingkik.com/wp-content/uploads/2014/09/mobile-ppc.jpg?fit=290%2C174&ssl=1″ data-large-file=”https://i2.wp.com/marketingkik.com/wp-content/uploads/2014/09/mobile-ppc.jpg?fit=290%2C174&ssl=1″ data-lazy-loaded=”1″ />

Mobile ppc is set to drive 50 percent of Google paid search clicks by end of 2015, according to study by Marin Software.

Here is how to adjust your paid search strategies to mobile.

Let’s look at mobile and why should marketers look at mobile as part of the entire digital strategy and not just as a stand-alone?

Do you have a mobile marketing strategy?

Below I’ll dive into several mobile trends to highlight the need to create cohesive mobile marketing strategies and to craft a friendly mobile advertising experience, successfully increasing brand awareness and conversions.

As a budget holder and marketer you want to know what is the optimal mix of messaging that moves a new prospect from discovery through to end goal completion most efficiently.

Here we look at different marketing attribution methods used by marketers and agencies to determine the value of individual channels and how to optimise  future marketing campaigns better.