Now is the time for marketers to become AI native and start incorporating Artificial Intelligence (AI)*, Machine Learning (ML)* and Deep Learning (DL)* into their role. Let's examine how marketers can use AI tech and become AI native marketers.
By 2023 businesses are expected to be spending over £87 billion on AI-based technology*. This will lead to organisation-wide shift towards being familiar with AI and require marketers to start using AI tech in their marketing activities.
Build marketing strategy
Create intelligent content
Achieve personalisation and optimal customer experiences
AI-powered digital advertising
AI-powered digital advertising Also known as programmatic advertising is where AI-based delivery systems place the right kind of ads in front of the right target audience at the most suitable time when they are most likely to consume and engage with it. This is not only widely used form of advertising with display ads but also with electronic billboards and search ads too. Ads are placed automatically at the last moment before the right audience clicks on the publisher page. Is the ad that the visitor expects to see and is relevant to what they are looking for. As result, advertisers are able to see better ROI (return on investment) from their campaigns.
Manage cross-device and cross-channel promotions
AI-enabled real time forecasting
Up skill to enhance your career and work towards becoming AI native marketer
*International Data Corporation (IDC) recently published in their Worldwide Artificial Intelligence Systems Spending Guide that corporations will be spending around $97 billion on AI systems by 2023.
*With DL systems can learn hidden patterns from data by themselves, combine them together, and build much more efficient decision rules.
*ML involves programming systems to perform specific task without having to code rule -based instructions.
*AI technically represents any system that supersedes human abilities for learning and perception.