Horizontal-, Vertical or Lateral-Based Marketing and Marketing Mix
Marketing is a complex process. Deciding who to market to and which marketing approach to use (horizontal*, vertical* or lateral*) are key when creating your marketing strategy and…
Marketing is a complex process. Deciding who to market to and which marketing approach to use (horizontal*, vertical* or lateral*) are key when creating your marketing strategy and…
Instagram has over 300 million active users and an average of 70 million photos posted per day*. With user interaction with brands 400% higher than on Facebook and…
I am excited about what’s in store for digital marketers. Here is my wish list of key B2B digital marketing trends for this year [INFOGRAPHIC]. Marketing Automation and…