How to Optimise Media Spend for Value Creation
As a budget holder and marketer you want to know what is the optimal mix of messaging that moves a new prospect from discovery through to end goal…
Ways to Grow Your Brand Socially – Part One
With the decline of traditional media, and the explosive growth of social media, brands have been turning to social media users to find influencers and brand advocates to…
[How To] Use Social Media Competition To Stir Passion and Activity
Social media offers the perfect medium for running competitions. It is a great way to engage with your online audience and enhance your brand profile.Feeling excited and can't wait…
Ways to Build Your Social Media Brand Advocacy – Part Two
If you were asked to build the social media brand advocacy for your brand, here are some steps to get you started; Step 1: Knowing your brand - Brands that will…