By 2023 businesses are expected to be spending over £87 billion on AI platforms*. This will require organisation-wide adoption of AI and necessitate that marketing roles become AI tech-based.
Affiliate marketing is no longer a niche discipline within marketing. Today, affiliate marketing is a fast growing industry worth $6.8 billion*. Social media, viral marketing, influencer & referral marketing and artificial intelligence have been instrumental in the evolution of it. Let's look at affiliate marketing and how the above online platforms and methods drive its growth.