Big changes are coming for digital marketers. As new technologies advance, we need to start planning strategies to implement them in our campaigns and practices. https://www.youtube.com/watch?v=FKa9fPQMJpE1. Lower budget…
Micro-Influencer marketing is an effective way to produce valuable content for your audience and achieve your desired action. https://www.youtube.com/watch?v=YQ9k5v-eJF4 A micro-influencer is an individual who has a loyal and engaged following…
Marketing is a complex process. Deciding who to market to and which marketing approach to use (horizontal*, vertical* or lateral*) are key when creating your marketing strategy and…
Instagram has over 300 million active users and an average of 70 million photos posted per day*. With user interaction with brands 400% higher than on Facebook and…
I am excited about what’s in store for digital marketers. Here is my wish list of key B2B digital marketing trends for this year [INFOGRAPHIC]. Marketing Automation and…
In this post, we want to explore three key components for successful account-based marketing strategy. Imagine wanting to amaze your family and friends by cooking a new dish.…
So you are eager to start with account-based marketing to be more accountable for pipeline and revenue generation. Account-based marketing (ABM) is a marketing technique that encourages businesses…
Let’s look at mobile and why should marketers look at mobile as part of the entire digital strategy and not just as a stand-alone? Although marketers are well…
If you were asked to build the social media brand advocacy for your brand, here are some steps to get you started; Step 1: Knowing your brand - Brands that will…