From Setup to Success: How to Get Started with GA4
GA4 comes with an improved user interface, faster loading times, easier customization options, and better integration with other Google products such as Big Query or Google Ads.
5 Best Ways to Boost Performance Marketing Using Data Analytics
Using data analytics in performance marketing is of paramount importance. To succeed you need to know which data points to analyse and for what purpose. That way you…
We want to do Account-Based Marketing: What’s next?
So you are eager to start with account-based marketing to be more accountable for pipeline and revenue generation. Account-based marketing (ABM) is a marketing technique that encourages businesses…
How to Optimise Media Spend for Value Creation
As a budget holder and marketer you want to know what is the optimal mix of messaging that moves a new prospect from discovery through to end goal…
Automate Your Marketing and Keep Your CMO Happy
As a marketing specialist, it is your role to keep your CMO happy. And yes it boils down to how sleek your operation, branding, communication and delivery is…