Marketing Attribution | MarketingKIK | SEO | SEM | Digital Marketing

We want to do Account-Based Marketing: What’s next?

So you are eager to start with account-based marketing to be more accountable for pipeline and revenue generation. Account-based marketing (ABM) is a marketing technique that encourages businesses…

How to Optimise Media Spend for Value Creation

As a budget holder and marketer you want to know what is the optimal mix of messaging that moves a new prospect from discovery through to end goal…

Automate Your Marketing and Keep Your CMO Happy

As a marketing specialist, it is your role to keep your CMO happy. And yes it boils down to how sleek your operation, branding, communication and delivery is…