GA4 comes with an improved user interface, faster loading times, easier customization options, and better integration with other Google products such as Big Query or Google Ads.
Using data analytics in performance marketing is of paramount importance. To succeed you need to know which data points to analyse and for what purpose. That way you…
Are you finding yourself running out of time while deadlines for your campaigns are approaching fast? If yes, please read on.
If you are trying to decide which Marketing Automation platform is right for your business, then stop and read this post. Here we compare the most popular solutions…
So you are eager to start with account-based marketing to be more accountable for pipeline and revenue generation. Account-based marketing (ABM) is a marketing technique that encourages businesses…
As a budget holder and marketer you want to know what is the optimal mix of messaging that moves a new prospect from discovery through to end goal…
As a marketing specialist, it is your role to keep your CMO happy. And yes it boils down to how sleek your operation, branding, communication and delivery is…
By integrating CRM and marketing automation you will see their true potential and benefits for sales and marketing and for delivering bottom-line results. It will help you understand…