Virtual first and foremost

Companies integrating virtual events in their events marketing strategy will lead ahead of the rest in the New Year. Adding virtual components is suitable for different event formats such as international…

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What is Hot in B2B Digital Marketing

I am excited about what’s in store for digital marketers. Here is my wish list of key B2B digital marketing trends for this year [INFOGRAPHIC]. Marketing Automation and Integration with other…

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We want to do Account-Based Marketing: What’s next?

So you are eager to start with account-based marketing to be more accountable for pipeline and revenue generation. Account-based marketing (ABM) is a marketing technique that encourages businesses to strengthen their…

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