Mobile Search Advertising Is Trending: How To Deploy It
B2B marketers need to leverage mobile search advertising to stay ahead of the curve. Mobile ppc is set to drive 50 percent of Google paid search clicks by…
Rich Media Content Is King
If content is king, it should be rich media content we are referring to. By rich media or multimedia content I mean content forms that have a combination…
Retargeting: What Can It Do For Your B2B Marketing
Retargeting can work well for B2B marketers. It is not only for ecommerce marketers to re-engage visitors who abandoned a shopping basket or browsed some product pages and…
LinkedIn: 8 Great Ways to Generate Leads for Your Business
Over 10 million business users in the UK and over 300 million users *worldwide use LinkedIn. No wonder as a B2B marketer you would like to get…
[How To] Use Social Media Competition To Stir Passion and Activity
Social media offers the perfect medium for running competitions. It is a great way to engage with your online audience and enhance your brand profile.Feeling excited and can't wait…
Ways to Build Your Social Media Brand Advocacy – Part Two
If you were asked to build the social media brand advocacy for your brand, here are some steps to get you started; Step 1: Knowing your brand - Brands that will…
Benefits of Integrating CRM and Marketing Automation
By integrating CRM and marketing automation you will see their true potential and benefits for sales and marketing and for delivering bottom-line results. It will help you understand…
Ten Great Reasons for Using Social Media in B2B
If you haven’t developed your social media strategy yet, it’s time to catch up with the times and start leveraging today’s social media landscape. There are many reasons…