5G network* is a big deal for digital marketers. Let us look at the key factors where 5G technology will impact the consumption of digital content and marketing.
Ultimately, it will help marketers to focus on delivering more interactive ads. The latest visual technologies like virtual reality (VR) and augmented reality (AR) need faster data speed. 5G seems to be the ideal technology to cater to the speed cravings of those visual technologies. Right now is a great time for marketers to start building new ads in VR and AR.
Digital marketers to act on real-time analytics
With the availability of 5G marketers will focus more on using real-time analytics to gather a greater understanding of customer preferences instantaneously.
Adding more devices and gadgets to the internet will create more opportunities for marketers
5G creates opportunity to add more devices to the online universe. This will lead to a whole new Internet of Things (smart appliances that send and receive data), where everything from fridges, toasters to washing machines and wearables will be connected. Those smart appliances are built in mind to create opportunities for marketers to retain customers, develop customer-centric relationship and trigger loyalty as well as up- and cross-sell to its user base.
*5G is the short term for the latest and upcoming 5th generation broadband network offering high-speed mobile connectivity and networking technology and being capable to connect numerous devices to the web. The launch of 5G technology and availability largely depends on your location and your service provider.