Instagram for Brands: 8 Hacks to Make it More Engaging

Instagram has over 300 million active users and an average of 70 million photos posted per day*. With user interaction with brands 400% higher than on Facebook and Twitter*, Instagram is where brands can engage their target audience most

Here are eight proven hacks to meet Instagram’s potential to its fullest.

Instagram for Brands

Instagram for Brands

Integrate the contacts from your other channels to build your Instagram following from the outset

Use Instagram’s ‘Follow All Contacts‘ feature to start building your followers from scratch. To do that you will need to export your customer contact info and import the list into your gmail account.

Use 5+ hashtags per post or comment

By many we mean from five to 11 hastags per post. Research and choose tags that are relevant to your business: Then start commenting and liking photos with your target hashtags to get noticed by potential customers. Use trending hashtags in your own posts for better outreach. Also, take part in #sfs and #s4s (shout out for shout out activities to gain new followers).

Combine hashtagged photos to drive inbound links

Categorise your photos and videos using relevant hashtags: Include a link in your company profile and use that link to drive traffic to the website or your current promotion.

Post 3+ time a day

Keep a steady schedule of posting and commenting. There is no drop-off in engagement for posting more. You can post three to five posts daily.

Go behind-the-scenes to capture and share a secret glimpse into the  the human side of your brand

That could mean cutting through the marketing noise and traditional images and capture real moments with people that make it happen and work in background.

Comment, like and show interest in what your followers are doing

Instagram is a network where connections, comments and mutual engagement matter a lot. Inspire participation and engagement by accepting your followers/fans submissions and photos and feature them in your account.

Offer giveaways to gain new followers

As a brand you gain followers through the entries. Also find  influencers and work with them to post your photos on their accounts for their followers to see. That way you can gain new followers.

Embed live Instagram feeds within your email marketing

By embedding Instagram live feeds in your email campaign you can make email more engaging as well as amplifying the impact of both, driving brand awareness and the ROI.

Instagram, like any other marketing channel, when done as part of the marketing mix with the clear role, does bring rewards.

Good luck with your Instagram, please comment and share your experiences and strategies below.

*Source: Instagram/press
*Source: Forrester ‘Instagram is the King of Social Engagement’



Categories: Brand Awareness Campaign, Brand Management, Instagram, Marketing Mix, Marketing Strategy, Mobile App

Tags: , ,

1 reply

  1. Thanks for another insightful article. This one makes a strong case for using Instagram (more) to widen brand appeal. And if combined with the Burrito Principle it could certainly help lift those all important KPIs.

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